Brazilian Creams

    The Service Excellence/Essentials Program course at ILAC was quite a journey in my life. I learned a lot, made good friends and created a leadership attitude. Some subjects such as Sales and Leadership gave me new tools that will be used in the management of Brazilian Creams if it ever gets off the ground and becomes a reality. The Customer Service skills course at the beginning placed me within this area of ​​customer service and introduced me to new concepts and new ways of thinking and acting at work. I was able to each new class learn new customer relationship techniques from front desk service to how to behave as a leader and manage a team. I am very happy with my evolution in these almost 7 months and I hope to be more qualified to work with customer service from now on.     In Brazil I built a brand called Açaí da Gema with my brother-in-law and this brand was my great expiration date for the creation of Brazilian Creams. I really believe that this is a mu...

             As our brand encourages the sport and health of our customers, we will have partnerships with all the gyms in the area and the students of these gyms will have a 15% discount on all our products.      All our customers will have a loyalty card and whenever they buy something they will get a stamp on the card. Every ten stamps customers get 1 liter of açaí for free.       We at Brazilian Creams, after an analysis, saw a drop in sales on Mondays and Tuesdays, so during these days we will have a fixed promotion that when purchasing any size, the customer will receive a 220ml with the same complements for free. We'll call  Monday and Tuesday Junior.                            

 We at Brazilian Creams will use digital tools for almost all areas of the business: product development, marketing, advertising and communication. After researching software and management programs for a gastronomic company, the director of Brazilian Creams, I chose SAIPOS because it is a simple, agile and intelligent system for restaurants. "Make a qualified management of your restaurant, with features designed to optimize the business processes that operate gastronomic. More than 4,000 restaurants that use the Saipos Management System are part of a large technological ecosystem that wants to transform its operation."                                                                                                    https://saipos...

  We at Brazilian Creams are focused on delivering the best customer service possible. So that our brand is synonymous with quality and commitment to the customer.  During this branding process, we will have some steps to take so that all our customer service processes are efficient and effective. -First, we have to try to understand the needs and expectations of our customers:  Brazilian Creams method to comprehend our customers will be by communicate with our consumers on a regular basis and listen to their worries.  At the beginning of the market introduction phase, we will offer discounts and amenities in exchange for satisfaction surveys and tips on what we can improve in our service. -After a first contact with our customers and a relative understanding of their expectations, we at Brazilian Creams will try Exceeding Customer Expectations. With the very competitive market in which we find ourselves lately, it is essential to exceed customer expectations in orde...

             After several market studies, we estimate that Brazilian Cream will have a revenue in the first year of 350,000 CAD and if the work is done well we will grow, accumulating after 5 years a revenue of 2Mi CAD, our projection is also of growth in the first 10 years accumulating a revenue of 5Mi CAD.

 Our operations at Brazilian Creams will be well defined and all our processes leveraged and efficient. For this we will create a clear Operations Blueprint.  

  Brazilian Creams life cycle What Is the Product Life Cycle? The Product Life Cycle is a management tool that makes it possible to analyze how a product behaves from its development to its withdrawal from the market, also considering its launch, growth, and sales maturity. A product's life cycle is usually broken down into four stages;  introduction, growth, maturity, and decline . Product life cycles are used by management and marketing professionals to help determine advertising schedules, price points, expansion to new product markets, packaging redesigns, and more.                 But before these four steps, or before the product starts to generate revenue, you still need to work on some final details. This pre-stage is called the D evelopment Stage . In this phase, Brazilian Creams will improve its proposal, carry out tests, validate the hypotheses and make the necessary changes.    Now let's analyze the stages...

  After a detailed study of the consumer market in Vancouver, we could observe a great acceptance of the market for organic products similar to what will be produced by Brazilian Creams.    Canada has one of the strongest organic markets in the world. The market value  Canadian organics is estimated at CAD$4 billion/year. The country is the 5th  largest consumer market for organic food, and is among the ten largest consumers per  capita of organic products.  The national highlight is for the province of BC, where organic products have greater consumption preference. While only 13% of the Canadian population lives in the province, in 2013 its inhabitants were responsible for 26% of the country's organic food purchases and 22% of the purchase of organic food and beverages in Canada.      Two-thirds of British Columbia's population consume organic produce weekly.     Brazilian Creams' target market will be very diversified. W...

        Analyzing Brazilian Creams competitors in Vancouver, I could see some strengths and weaknesses. On top of the weaknesses of my competitors, I will try to create a competitive advantage for my brand over theirs.      I admit that I was a little surprised to see that in some places in Vancouver you can find something similar to what we can call Açaí in the Brazilian style. Cupuaçu, pitaya and tangerine creams are more difficult to find in Vancouver and the few options they have are very different from those sold by my company.  The strength of my competitors is that they have a good marketing about their product and a good acceptance by consumers as their online reviews are very positive.   The weaknesses of my competitors are the price much higher than what will be sold in my stores. And the fact that they do not offer a Brazilian experience as their products do not strictly follow the composition of the products as in ...

 MISSION: Our mission is to bring a little bit of Brazilian flavors to the whole world. Assuming that our products are a natural remedy for their nutritional characteristics, we will make the world healthier and more delicious.                  VISION: Absolute success in Brazil Brazilian Creams is arriving in Canada as a novelty with great potential for success. We have Acai, Cupuaçu, Pitaya, Tangerine creams directly from nature to your home. Açaí is a heritage of Rio de Janeiro, a blessed city in Brazil, and eleven out of ten cariocas love açaí. Our idea is to create the Acai culture in Canada and through its joyful and warm dissemination become a darling of Canadians.                                                                           ...