The advantages of Brazilian Creams over the other competitors

 


      Analyzing Brazilian Creams competitors in Vancouver, I could see some strengths and weaknesses. On top of the weaknesses of my competitors, I will try to create a competitive advantage for my brand over theirs.

     I admit that I was a little surprised to see that in some places in Vancouver you can find something similar to what we can call Açaí in the Brazilian style. Cupuaçu, pitaya and tangerine creams are more difficult to find in Vancouver and the few options they have are very different from those sold by my company.  The strength of my competitors is that they have a good marketing about their product and a good acceptance by consumers as their online reviews are very positive.   The weaknesses of my competitors are the price much higher than what will be sold in my stores. And the fact that they do not offer a Brazilian experience as their products do not strictly follow the composition of the products as in Brazil. My Açaí will be made with the real Guarana Natural original straight from Brazil while my competitors are made with other components.

     After studying the types of Açaí sold in Vancouver I came to the conclusion that my product is superior to all of them in terms of taste, price and originality.

                               Brazilian Creams Açaí Original

                                                                          

Competitors Açaí in Vancouver



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