Market Strategy Anallysis
After a detailed study of the consumer market in Vancouver, we could observe a great acceptance of the market for organic products similar to what will be produced by Brazilian Creams.
Canada has one of the strongest organic markets in the world. The market value Canadian organics is estimated at CAD$4 billion/year. The country is the 5th largest consumer market for organic food, and is among the ten largest consumers per capita of organic products. The national highlight is for the province of BC, where organic products have greater consumption preference. While only 13% of the Canadian population lives in the province, in 2013 its inhabitants were responsible for 26% of the country's organic food purchases and 22% of the purchase of organic food and beverages in Canada.
Two-thirds of British Columbia's population consume organic produce weekly.
Brazilian Creams' target market will be very diversified. We have a large Brazilian population that will be easy to retain. And we will have a great game of marketing and promoting our products to the entire population of Vancouver. Our idea is that those who do not know Brazilian Cream products can at some point taste their wonderful tastes, and know their qualities and nutritional values.
Açaí Cupuaçu
Tangerina Pitaya
From our organic fruits, straight from nature, we produce our nutritious and tasty creams. The following is all our Brazilian Creams.
Tangerine Cream/ Cupuaçu Cream/ Açaí/ Pitaya Cream
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